Team

Yoav Levy
Co-Founder and CEO
Before co-founding Freshpoint in 2005, Mr. Levy held senior finance and management positions including CEO of Investment Banking firms Poalim Capital Markets and Sahar Securities. He holds a BA in Economics a and an LLB from the University of Tel Aviv, and is a graduate of the Advanced Management Program at Harvard Business School.
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Prof. Yoav Eichen
Co-Founder and CTO
Professor Eichen has led the development efforts for Freshpoint since it’s founding. He holds BA and PhD degrees in chemistry from the Hebrew University of Jerusalem,and currently serves as associate professor of chemistry at the Technion-Israel Institute of Technology. Professor Eichen has been involved in extensive research in the field of chemistry, and has received numerous awards for his activities. He performed his post doctoral research in France in the laboratory of Nobel Laureate in chemistry, Jean Marie Lehn. Eichen is active in the academic and professional arenas and is widely published.
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Prof. Dietrich Haarer
Co-Founder and CTO
Professor Haarer is one of the original developers of the Freshpoint TTI technology.
A PhD in physics from the University of Stuttgart in Germany, he is a professor in the physics department at University Bayreuth, and chairman of the Supervisory Board of Viessmann Kaeltetechnik AG. He served as head of the BAYER AG physics department and has been extensively involved in industrial research. Haarer's areas of interest include laser-spectroscopy, optical and photoelectric properties of polymers, and photoconduction xerography and printing technologies. He is a joint recipient of the prestigious Max Planck Award for scientific achievement.
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Dr. Husein Salman
Head of Lab
Dr. Salman holds a B.Sc. Degree in Chemistry from the Ben-Gurion University of the Negev, and M.Sc.and PhD degrees in chemistry from the Technion - Israel Institute of Technolog. Dr. Salman has been participated in various researches in the field of chemistry.
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Dr. Elenta Tenetov
Senior Chemist
Dr. Elena Tenetov is a Senior Research Chemist. She joined Freshpoint R&D team in 2005 and focuses on new product development. Elena brought with her more than 20 years of diverse experience in organic and analytical chemistry. She holds a Ph.D. in Organic Chemistry from the Technion - Israel Institute of Technology and a M.Sc. in Organic Chemistry from the Kyrgyz State University, Frunze, USSR.
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Iris Shafrir
Quality Manager
Iris holds a B.Sc.Degree in Biology and M.Sc. Degree in Pharmacology from the Technion-Israel Institute of Technology. Iris worked for seven years in the pharmaceutical field as a quality control manager, involved in Biochemistry and Tissue culture analytical methods, qualification, validation and technology transfer. Iris was also qualified as a clinical trials manager by the Rambam and Haifa university and worked for a two years as a clinical operation lead, experienced monitoring of clinical research data, and accompanied of clinical teams.
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Firas Shehadeh
R&D Technician
Firas holds a Bachelor’s degree in Biotechnology and Food Engineering from the Teknion in Haifa Israel. He is currently pursuing his Master’s degree in the same field.
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Chen Zoldan
Research Chemist
Chen received a B.Sc Degree in Chemistry from the Technion, Israel Institute of Technology. Prior to Freshpoint her experience was with Viaqua therapeutics , working in the field of nano-particle formulations for oral RNA delivery.
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Hagit Shealtiel
Research Associate
Hagit holds a B.Sc degree in Biotechnology Engineering from ORT Braude College of Engineering, and completed her internship in Agricultural Research Organization (Volcani Center), on the field of molecular engineering. In her previous work she was involved in creating new ecological breeds of transgenic plants.
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Maya Gurfinkel
Office Manager
Maya holds a BA of Social Sciences from the University of Haifa, Department of Statistics, and comes to Freshpoint with 8 years experience in office management from a variety of companies.
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Board Of Directors

Scott Tobin
Batterry Ventures
Scott joined Battery in 1997. His investments include Akamai Technologies.
(NASDAQ: AKAM), @Stake (acquired by Symantec), eCredit.com, FreshPoint, ITA Software, Kashya (acquired by EMC), The London International Financial Futures and Options Exchange (acquired by Euronext), More Magic Solutions, The NewsMarket, ProfitLogic (acquired by Oracle), Ruckus Network, The Tennis Channel, and Ximian (acquired by Novell). Prior to Battery, Scott spent time in corporate finance and prior to that ran Corporate Development at Future Vision, a venture-backed software company that was sold to Softkey International. He graduated with honors from Brandeis University with a BA in International Relations and Islamic and Middle Eastern Studies.
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Dov Inber
Responsible for Landa Ventures’ financial management, Dov also provides financial advice to its portfolio companies, which are primarily early stage. Dov has participated in numerous venture capital funding transactions and in IPOs and serves on the boards of a number of Landa Ventures companies as well as other public and private companies. He has a degree in Economics and Accounting, and holds an MBA (majoring in financing and insurance) from Tel Aviv University. Dov has been a Certified Public Accountant since 1991 and has provided professional services in the area of Accounting, Auditing, Tax, and Wealth Management.
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Avi Domoshevizki
Avi Domoshevizki
Avi joined Battery in 2005, and focuses on Israeli investments. Prior to Battery, Avi was a General Partner with Israel-based Concord Ventures, where he led investments in Flexlight Networks (the inventor of GPON), Kagoor (acquired by Juniper), Civcom and WholeOptics. He served as Chairman of Flexlight, Civcom and WholeOptics, and successfully guided many other broadband, optics, wireless, storage and networking companies through changing business strategies. Avi is a former Battery portfolio company executive, founding and serving as CEO of Seabridge Ltd., (formerly RADNET) an ATM/IP multi-service platform leader that was acquired by Siemens and Newbridge. Earlier in his career, Avi served as Senior Director at ECI Telecom, with responsibility for business development, sales and marketing. He holds a BS in Electrical Engineering from the Technion Institute of Technology and a MS in Business Management from the Boston/Ben Gurion joint program.
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Mimi Sela
Mimi Sela serves as CEO of Landa Ventures, Landa's investment arm, Managing Director of the... Landa Fund, its philanthropic arm and Corporate Vice President of Strategy and Investments at Landa Corporation. Prior to assuming these positions, she served a six-year term as Corporate Vice President Strategic Alliances at Indigo, responsible for the company's alliances strategy which culminated in its acquisition by Hewlett-Packard in 2002. Benny Landa recruited Mimi to Indigo in 1997 from MS Communications, a leading public relations company that she founded which specializes in strategic business consulting for startups and top-tier global businesses.
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